The New York State Office of Cannabis Management, which oversees New York State’s cannabis industry, aired a taxpayer-funded ad during game 1 of the NBA Finals that slams the historically racist enforcement of cannabis prohibition while highlighting equity-focused legalization. It’s part of a public awareness push leading up to the launch of the state’s adult-use industry. Below is an embedded tweet that also includes the video that was aired during the NBA Finals:
WATCH: Our newest ad drops during Game 1 of the NBA Finals tonight.
It highlights how decades of cannabis overpolicing harmed Black and Latino New Yorkers, and the work we’re doing to begin to address these devastating wrongs. pic.twitter.com/FK0ZJ6HMOR
— NYS Office of Cannabis Management (@nys_cannabis) June 2, 2022