DENVER–(BUSINESS WIRE)–The WILLIE’S RESERVE™ cannabis brand inspired by legendary musician and activist Willie Nelson is celebrating its Colorado roots and the 4/20 holiday in a collaboration with the Cheba Hut restaurant franchise.
On Wednesday, Cheba Hut will be offering select “nug” sized sandwiches, served on a commemorative frisbee with a side of WILLIE’S RESERVE™ rolling papers for $4.20. Each pack of rolling papers comes with a QR code that customers can scan between 4/20 and April 30 to enter for a chance to win the grand prize: a trip to the Emerald Cup in Hollywood, CA plus two WILLIE’S RESERVE™ gift packs. The winner will be announced May 2 (must be 21+ to enter).
“We’re just two like-minded, Colorado-based businesses that love how cannabis connects people,” said Nicole Kennebeck, Marketing Director at WILLIE’S RESERVE™. “What better way to celebrate this holiday than giving fans of cannabis culture a chance to conquer their munchies and win something special?”
The in-store promotion is one day only—Wednesday, April 20—and runs in Cheba Hut locations in 15 states, including: Arkansas, Arizona, California, Colorado, Florida, Georgia, Illinois, Louisiana, Nevada, Ohio, Oregon, Texas, and Wisconsin.
About WILLIE’S RESERVE™
WILLIE’S RESERVE™ is a line of cannabis products inspired by American music legend and long-time marijuana advocate Willie Nelson. Launched in 2016, WILLIE’S RESERVE™ is now available in California, Colorado, Maryland, Nevada, Arizona, Montana and Ohio. Operating under the simple philosophy of “my stash is your stash,” WILLIE’S RESERVE™ pays tribute to its namesake’s tradition of sharing, caring and toking. WILLIE’S RESERVE™ promotes a positive cannabis culture through partnering with responsible growers for flower and offering products including a variety of strains, signature Ready Rolls, concentrates, and vapes. For more information, visit WilliesReserve.com.
About Cheba Hut
Cheba Hut has been escaping the established and getting “toasted” since 1998. Breaking the mold of mundane fast-casual concepts by becoming the first marijuana-themed sandwich “joint,” Cheba Hut is dedicated to providing customers with delicious and memorable sandwich and munchie options in a chill, eclectic environment where made-to-order food is served by genuine people. Cheba Hut’s fun and authentic dining experience includes a full-service bar and highlights its menu because it’s not about getting high, it’s about epic food and legendary service! For more information, check us out on Facebook, Instagram and TikTok.