FORT COLLINS, COLO. (PRWEB) JANUARY 10, 2022
Cannabis enthusiasts have a lot to be happy about as the beloved plant continues to make headway into the mainstream and an increasing number of states across the country decriminalize its sales, use and possession. Yet, even as cultural attitudes and legislation shift in favor of cannabis, thousands of Americans are still serving extended prison sentences for previous possession of the plant, even in states where marijuana is no longer criminalized. To lend a hand in correcting that injustice, Cheba Hut, the cannabis-themed sandwich concept with more than 45 shops spread across the U.S., is joining forces with Last Prisoner Project, a non-profit organization dedicated to cannabis criminal justice reform.
As part of the initiative, Cheba Hut has made its anniversary, January 20th, SmokeOut InJustice Day. Launching this year and continuing annually, participating Cheba Hut shops will donate $1 per sub sold on the 20th to Last Prisoner Project, with the brand’s headquarters matching all donations.
According to Brian Loeb, Cheba Hut’s vice president of marketing, that one-day effort alone could raise as much as $45,000 for the non-profit and is also likely to increase overall sales for individual owners.
“We are doing a major marketing push to get the word out, and all signs point to January 20 being one of our busiest days of the year,” said Loeb. “We should see a meaningful increase in sales per store while making a significant contribution to Last Prisoner Project and raising awareness of their cause.”
Last Prisoner Project leverages legal intervention, public education and legislative advocacy in support of a single mission: to set free every last one of the more than 40,000 prisoners locked up for nothing more than possession of cannabis.
According to Marc Torres, Cheba Hut CEO, the brand’s partnership with Last Prisoner Project is the perfect exemplification of Cheba Hut’s core values.
“One of our core values is Pay it Forward, so we’re always looking for ways to lend a hand,” said Torres. “As a brand that has found a lot of success in part because of our association with cannabis, we are not satisfied to reap the benefits while non-violent offenders sit in jail for something that is no longer considered a crime. Last Prisoner Project is doing fantastic work in that regard, and we are adamant about providing our support.”
For more information about Cheba Hut and Last Prisoner Project Day, visit: https://chebahut.com/ and follow Cheba Hut on Facebook and Instagram.
About Cheba Hut
Cheba Hut has been escaping the established and getting “toasted” since 1998. Breaking the mold of mundane fast-casual concepts by becoming the first marijuana-themed sandwich “joint”, Cheba Hut is dedicated to providing customers with delicious and memorable sandwich and munchie options in a chill, eclectic environment where made-to-order food is served by genuine people. Cheba Hut’s fun and authentic dining experience includes a full-service bar and highlights its menu because it’s not about getting high, it’s about epic food and legendary service!
About Last Prisoner Project
The Last Prisoner Project (LPP) is a nonprofit organization dedicated to cannabis-related criminal justice reform. As the United States moves away from the criminalization of cannabis, giving rise to a major new industry, there remains the fundamental injustice inflicted upon those who have suffered under America’s unjust policy of cannabis prohibition. Through intervention, advocacy, and awareness campaigns, the Last Prisoner Project works to redress the past and continuing harms of these inhumane and ineffective laws and policies. Visit http://www.lastprisonerproject.org or text FREEDOM to 24365 to donate and learn more.